Kellie Pickler Partners With Tone Body Wash for Tone Turn It Up! Series
This summer, in time for the introduction of Tone Fruit Peel Body Wash with alpha-hydroxy fruit acids, Tone Body Wash is partnering with Country Singer/Songwriter Kellie Pickler. The Tone Turn it Up! series provides exclusive access to Kellie while on tour for her current album, 100 Proof, and also invites consumers to keep up with her via Facebook through personal blog posts and a live Facebook chat. Fans will also have the chance to participate in contest giveaways, including a grand prize of an all-expenses paid trip to Nashville to meet the country singer.
“As a fan of the product, I am excited to partner with Tone Body Wash. The Tone Turn it Up! series is a great way for me to connect with my fans nationwide and invite them along on my tour. I also can’t wait to let them in on a few ways I turn it up before I hit the stage,” shares Pickler.
Tone brand invites women to find their perfect combination of music and body wash that turns up their day by kicking it off with a great shower experience. “The Tone Turn it Up! series connects our body wash with consumers beyond the shower by giving them a behind-the-scenes look at how a highly celebrated female artist, like Kellie Pickler, turns up her day. Kellie’s enthusiastic approach to her music and positive spirit combined with her amazing skin makes her a perfect fit for Tone body wash,” said Traci Mason, Senior Brand Manager of Tone brand at Henkel.
The Tone Turn it Up! series is perfectly timed this summer for the introduction of Tone Fruit Peel Body Wash with alpha-hydroxy fruit acids. Tone Fruit Peel Body Wash combines a blend of citrus, kiwi and apple essences to gently wash away dull skin and bring out a natural glow. Evocative of the fresh and fruity smells of summer often found in spa treatments, Tone Body Wash offers a luxe experience at an affordable price.
Throughout the summer, fans can “turn it up” with Kellie while she’s on tour via Tone brand’s Facebook page. The page will feature exclusive video content, photos, a live chat and entry information for the Tone Turn it Up! series contest. The grand prize includes roundtrip airfare for two to Nashville, hotel accommodations, spending cash, two fruit peel-inspired spa treatments and a once-in-a-lifetime experience to meet Kellie Pickler before her show.